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Writer's pictureLe Perion

The American Bridge to Africa: Investing in Nigeria

Updated: Nov 11


As an American, have you ever considered your potential to impact the world by investing in the African continent, specifically Nigeria? As Jay-Z once said, "Financial freedom is our only hope." It's time we stretch our vision beyond the confines of the United States and tap into opportunities waiting across the Atlantic.

Catch a vibe while you read...

Understand the value of your dollar:

Nigerian Naira to USD
Current Conversion Rate July 21, 2023

The growth potential in Nigeria is astounding and a robust comparison between costs in Houston, Texas, and Lagos, Nigeria illustrates this. If we were to scrutinize the data, we'd notice that a meal in an inexpensive restaurant in Lagos costs 84.9% less than in Houston. Better still, essential groceries such as rice, bread, eggs, and various meats have significantly lower prices, dropping by an average of 63%.


Houston, Tx vs Lagos, Nigeria
July 2023

Not only will your stomach and wallet thank you, but there's a solid business case behind these numbers. The considerable disparity in costs indicates that the Nigerian market has considerable room for growth. As an investor, you can leverage this potential and partake in the economic growth of one of Africa's largest economies.


Primetime for entrepreneurs...

One sector ripe for investment is the restaurant business. Given the significant cost difference, there's an opportunity to provide high-quality food services at prices significantly lower than in the U.S. You'll not only be contributing to the local economy but also attracting a global clientele seeking out Nigeria's vibrant culture and cuisine.


But this is not just about food. There's a bigger picture here. Transportation costs in Lagos are also significantly lower, with a one-way local transport ticket costing 58.1% less than in Houston. This implies that the logistical operations of a restaurant business would have lower overhead costs in Nigeria, translating to better profit margins.



Moreover, investing in Nigeria doesn't just yield dividends in monetary terms. There's a compelling narrative around strengthening ties between the African Diaspora and the continent. It's a chance to connect with a culture and people that share a rich historical heritage, bridging the gap that has existed for centuries.




However, it's worth acknowledging the challenges. Nigeria has a higher mortgage interest rate, standing at 20%, compared to 6.54% in Houston. But while this seems daunting, it also indicates an underdeveloped financial sector that's ripe for disruption and innovation. Perhaps you could be the one to bring about that change!


Rent prices also tell an intriguing story. An apartment in Lagos costs 65.3% less than one in Houston's city center. Lower living costs mean more disposable income, which can be funneled back into your business or invested in local opportunities.



Cost of living in Houston vs Nigeria
Shopping in Nigeria and cost of living compared to America is unmatched


Now, let's talk about personal growth and development. Investing in Nigeria is not just a matter of numbers and dollars. It's a chance to grow as an individual, to broaden your horizons, and to understand a culture that's probably been a mystery up to now.


Africa has been the land of opportunities for centuries. It's high time African Americans began to realize the potential and take advantage of the prospects that lie within. If we strive to make a change, it's time we started investing back into our motherland, and what better place to start than Nigeria?


So, are you ready to build that bridge and create a legacy that transcends borders? Africa is calling. Nigeria is waiting. Will you answer?


Let's Compare:

Eko Atlantic, Nigeria

This is a beautiful aerial view of Eko Atlantic, Nigeria. A new development is due to launch over the next 3-5 years.

Average Temperature: 75-85 degrees Fahrenheit

Best Months to visit: January, April, July, August, September, October, November, December.


Eko Atlantic

Houston, TX

Average Temperature: 41-91 degrees Fahrenheit Average

Best time to visit: February, March, April, September, October, November.

Only six months out of the year? Not to mention extreme weather conditions in the winter and summer.

Aerial shot of Houston, TX
Aerial shot of Houston, TX

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